A recipe platform that empowers people to discover and share recipes, create virtual cookbooks and plan meals.
When the client approached us, he had been dissatisfied with the interface design at hand and we completely rebuilt the platform.
We began with a solid UX-research putting an emphasis on the product's functionality. As a result we completely changed the design, came up with a brand-new logo and built a piping user experience. That not only made product look fresh and up-to-date but also totally improved its quality. We created an advanced functional search (by category of recipes and by ingredients), added a shopping list and an option to print out your own cookbook, thus users got a comprehensive tool to build up and manage their meal plans like real pros. The ones who were writing a blog on that platform got an opportunity to design and customize their posts using the wide range of text formatting tools, which totally boosted their social media ratings.
We in our turn got immense pleasure by contributing to the product that changes the users' lives for the better